The vision of accident-free driving is one of the core beliefs of the Mercedes-Benz family. To spread the word and sensitize people about the same, Mercedes-Benz India, Daimler India Commercial Vehicles and Mercedes-Benz Research & Development India have come together to institute the Safe Roads initiative.


Our definition of success is achieved when each drive you have is as safe as it is memorable, and we have constantly strived towards that ideal. It is this perseverance that inspired us to create the world’s first Passenger Safety Body in 1959, usher in the revolutionary Anti-Lock Braking System (ABS) in 1978 and finally, prevent collisions altogether with the next generation PRESAFE technology in 2006.


The next time you get behind the wheel, do so with the reassurance that we have been working on your safety for over a century now. And our perseverance has only evolved with time.


We consider it our responsibility to contribute to the Indian society using our expertise, and thereby start a trend of luxury car brands spreading awareness about road safety. The Safe Roads initiative will showcase the latest in our ground-breaking technology. One of these technologies is the Automotive Radar System (ARS), which is proven to eliminate the possibility of road accidents by a huge margin. The ARS would require deregulation of certain radar-bands for operation, and we need to work together towards the legislation that would make it possible.


Safe Roads will kick-start in New Delhi on April 29, before driving into your city. Join us, this is your campaign to ensure you and your family cross every milestone and reach every destination you set.  

Key Executives involved in the initiative:-

1. Jochen Feese, responsible for Accident Research, Sensor Functions, Pedestrian Protection, Mercedes-Benz Cars

2. Eberhard Kern, CEO MBIL

3. Erich Nesselhauf, CEO Bharat Benz

4. Manu Saale, MD and CEO MBRDI


Exhibits on display:


• Belt-Slide exhibit will enable visitors to experience the impact of seat belts in a simulated crash environment at low speed. The aim is to increase the percentage of seat belts usage for front row passengers including drivers


• Supplement restraint systems like Airbags (driver and passenger airbags, curtain airbags, knee bags etc.), Pre-tensioners and Load-limiters will also be on display


• A ‘Body in White’ (BiW) passenger car exhibit highlights some of the core elements of a car structure which have high tensile strength that can absorb most of the energy during a crash and minimize passenger car intrusions. The BiW exhibit is showcased at the ‘Safe Roads’, as a sample study identified accidents between trucks and passenger cars, resulted in a lot of passenger car intrusions


• Reconstructed Videos: For a better understanding of accident dynamics during critical accident scenarios, the reconstructed videos will demonstrate the influence of safety systems like Anti-lock Braking System (ABS), Electronic Stability Program (ESP) in real world accident scenarios. This aims to create awareness about the existing safety systems available in the market  

The Indian Road Safety Scenario

India boasts of the world’s second largest road network to cater to just about 1% of the global vehicle population. While this may seem like a lot of uncluttered free miles per vehicle, we also witness over 4 lakh traffic accidents every year.


That’s one road accident every minute. We lose one life in four.


This number is higher than anywhere else in the world. 

So who is at fault? Our research shows that judgment error on part of the driver directly leads to 8 out of 10 accidents. While Excessive speeding has the dubious distinction of accounting for about half of them, driving under influence, overloading and load protrusions (as shown in the illustrations) are major factors.


Safety systems pioneered by Daimler have been proven to drastically bring down these numbers. Research conducted on the basis of Road Accident Sampling System for India (RASSI) database shows that seat-belts and ABS in case of passenger cars will work wonders the same way Electronic Stability Program, Attention Assist, Antilock Braking and general conspicuity will work on trucks and heavy vehicles.